Inspired from the line “I’m not unhappy” from the play which poignantly speaks volumes about Singaporeans’ despondent yet cynical view on the state of their happiness today, the logo type prominently features a broad—and almost too bright, too contrived—smile within its design. Amidst this seeming joy, a strong, harsh vertical line within it forcefully pushes the logo downwards, heightening the meaning of the title of the play.

The photo image complicates the interpretation of the imagery: in one version, the cast dressed extravagantly, as if dripping with luxury and class but each one donning a stern, sulky demeanour; in another version, the same cast dressed ordinarily like regular middle- and lower-class citizens with their thumbs up and wide grins. This brings to mind what has been commonly told to us: that money doesn’t bring one happiness. Or does it?

CREATIVE & ART DIRECTION
PUBLICATION DESIGN
TYPOGRAPHY & LAYOUT